About me

Andrew’s great aunt Sheila adored cigarettes, brandy, laughter and Ogilvy & Mather – in that order – and lived with all the carelessness and creativity that was the hallmark of the 50s, 60s and 70s. Impressed by her eccentricities, and wanting to follow in her footsteps, a young Andrew wrote a long purposeful letter to David Ogilvy.

He – apparently with nothing better to do – wrote back.

A missive from Chateaux de la Vienne arrived in the post; ‘Dear Andrew, Thank you for your letter. I admire your ambition and hope that it’s matched by your talents. David Ogilvy.’

Andrew was 16 and convinced that he had both. In spades.

Almost 30 years later, he finds himself co-founder and Creative Partner of the fashion and retail advertising agency ‘Penci&Pixel’. Ambition fulfilled. Talent matched.
Together with Andrew Williams (friend, co-founder and Managing Partner), Andrew has created a boutique agency where craft reigns supreme and ideas are handmade. He remains as energized today about the magic of ‘this thing’ as he did when he was 16. The craft of creating a compelling brand image. Of retail, fashion, photography, design, illustration and now the new digital frontier.

Prior to Pencil&Pixel, he spent a decade as the Creative Director of Australia’s ‘gande dame’ department store – David Jones. Midway through his tenure at the advertising agency, he was poached to become part of the management team of David Jones, in essence going client-side.

The decade was a prolific period, leading a sizable creative team in a large print, catalogue and collateral portfolio – covering a range of creative and strategic areas across marketing, financial services, digital, visual merchandising and stores.

Andrew refers to this time as his MBA ‘by osmosis’.

It was a wonderful ride that took him all over the world, shooting campaigns in France, Italy, Ireland, French Polynesia, Brazil, the United States, China, Japan and naturally, at home in Australia. Along the way collecting Australian Catalogue of the Year a couple of times.

In 2011, as a personal project he published his first illustrated book as designer and creator – ‘Stories by the Wayside’ from the text by Reverend Graham Long. In April 2013, his second book as designer ‘David Jones, 175 Years’ by Helen O’Neill was released – a vast illustrated history of the iconic store.

And now, starting his own advertising agency, he might reply to that little note from Chateaux de la Vienne. A little something that might go along the lines of ‘Dear David, Thanks for the advice. You’ll be pleased to know I followed it to the letter. Andrew.’

 

 

Current

Creative Partner, Pencil&Pixel – Advertising

Two guys, both called Andrew, opening a new fashion & retail, boutique advertising agency. You’d call it Andrew & Andrew for sure. But we called it Pencil & Pixel. Ideas, Handmade.

www.PencilPixel.com.au

 

2006-2013

(General Manager) Creative Director, David Jones Limited.

Marketing and Financial Services. Bridging business and agency – including Saatchi & Saatchi and M&C Saatchi. Embedded, immersed and engaged across the business.

 

Publication – 2013

David Jones, 175 Years – by Helen O’Neill.

Illustrated book as creator and designer.

(NewSouth Books).

 

2012

Design Jurist

59th Cannes Festival of Creativity, France.

 

Publication – 2011

Stories By The Wayside – by Reverend Graham Long.

Illustrated book as creator and designer.

(University Queensland Press).

 

2003-2013

Creative Director, David Jones – at Saatchi & Saatchi, Sydney.

Implementation of the house of brands strategy.

 

1997-2003

Senior fashion & retail Art Director – freelance.

Agencies: George Patterson Bates (Syd/Melb); DDB /Rapp Collins Melbourne; Style Counsel; Clemenger Harvie Edge; Sugar Advertising.

Clients: Myer; Myer Direct; Easy-Buy (Sara); Lincraft; National Australia Bank; Captain Snooze; Chadstone.

 

1998

Creative Director, Pakistan (Karachi) – freelance.

Advertising frontier land. Clients: Shell oils and Lux soaps.

 

1995-1997

Creative Group Head – Myer/Grace Bros. Young & Rubicam Mattingly, Melbourne.

Senior fashion art director and menswear Creative Group Head.

 

1986-1995

Art Director

1993-1995 Art director – Box Emery & Partners, Melbourne.

1992-1993 Art director – DMB&B – D’Arcy Masius Benton & Bowles, Melbourne

1992 Freelance art director – Thomson White FCB, Melbourne

1986-1990 Art Director, Myer. MDA Mattingly. Photographic assistant / Junior art director.

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